The Company

Imp-Act is a consulting and communications agency for brands and initiatives focused on improving our urban environment.

We believe that the issues our society faces are best resolved through innovations in the business, and that the people, ever more consciously, opt for ideas and products with positive input. In our work we engage entrepreneurs, institutions, media and citizens, and we put all of our hearts and expertise into creating solutions for pressing challenges. We deliver that through professional strategies and communications that generate positive impact and benefit all – the business, the people and the cities we live in.

The Team

Our company teams up the expertise, energy and inspiration of professionals with extensive experience in corporate and public communications, who’ve also been involved with numerous personal projects with positive impact on the city of Sofia.

For many years now we’ve been building our city branding platform #soSofia, and we are proud of our activities so far. They include communications for Sofia Vision 2050 – long-term development strategy for Sofia Municipality; services for brands like IKEA, Absolut, Storytel, Philips, VIVACOM, Heineken, Samsung, H&M, Volkswagen, Telenor, Serdika Center; establishment of culture and event space VIVACOM Art Hall; contribution in events like TEDxBG, Plovdiv NIght, Taste, Don’t Waste, and many other brands and projects inspired by the dynamics and the capacities of our cities.  

Adriyana Mihailova 

PR expert with 15+ years of experience in corporate and public communications.

From 2007 to 2014, she worked at VIVACOM and was involved in big strategic projects such as the restructuring and rebranding of the company, the launch of VIVACOM Fund’s Corporate Social Responsibility platform, and the establishment and development of VIVACOM Art Hall, a new space for culture and events.

She was the Managing Director of Ogilvy Public Relations from 2015 to 2019, providing corporate, product and brand PR for companies like IKEA, Absolut, Philips and Storytel.

At the same time, from 2017 to 2019, Adriyana was the Communications coordinator of Sofia Vision 2050 – a long-term strategy for development of Sofia Municipality. The making process of the Vision involved over 10,000 business representatives, politicians, administrators, non-governmental organizations and citizens.

Adriyana is the chairman of CID – City Ideas and Design association, which has been developing the independent city branding project #soSofia since 2015.

She has been in partnership with some of the biggest cultural events in the country and was part of TEDxBG team in 2014.

Simona Vasileva

Ivo Dimitrov

Graphic designer with 10 years of experience in Art direction and Communication design.

He started his career at Saatchi & Saatchi, working on design projects for Serdika Center and Novartis. Then he joined the creative team of DDB Bulgaria and added Ford, Picadily, Telenor, and many more brands and companies to his clients list. He also developed a creative campaign for Night Plovdiv, one of the biggest cultural events in the country. 

His studio 2MBD has a rich portfolio of brand identity design for Bulgarian and international clients, such as Yalta Club, Brixton Rooftop, Horizon Festival, ROSEOVERDOSE, PizzaLab, and others.

He created the visual identity of Don’t Waste, Taste food festival which took place in Sofia in 2019.

Ivo is a co-founder of of CID – City Ideas and Design association, which has been developing the independent city branding project #soSofia since 2015.

The Family

We work under one roof and in constant collaboration with several other companies and civic initiatives with which we share experience, skills and ideas: