The Company

Imp-Act is a consulting and communications agency for brands and initiatives focused on improving our urban environment.

We believe that the issues our society faces are best resolved through innovations in the business, and that the people, ever more consciously, opt for ideas and products with positive input. In our work we engage entrepreneurs, institutions, media and citizens, and we put all of our hearts and expertise into creating solutions for pressing challenges. We deliver that through professional strategies and communications that generate positive impact and benefit all – the business, the people and the cities we live in.

The Team

Our company teams up the expertise, energy and inspiration of professionals with extensive experience in corporate and public communications, who’ve also been involved with numerous personal projects with positive impact on the city of Sofia.

For many years now we’ve been building our city branding platform #soSofia, and we are proud of our activities so far. They include communications for Sofia Vision 2050 – long-term development strategy for Sofia Municipality; services for brands like IKEA, Absolut, Storytel, Philips, VIVACOM, Heineken, Samsung, H&M, Volkswagen, Telenor, Serdika Center; establishment of culture and event space VIVACOM Art Hall; contribution in events like TEDxBG, Plovdiv NIght, Taste, Don’t Waste, and many other brands and projects inspired by the dynamics and the capacities of our cities.  

Adriyana Mihailova 

PR expert with 15+ years of experience in corporate and public communications.

From 2007 to 2014, she worked at VIVACOM and was involved in big strategic projects such as the restructuring and rebranding of the company, the launch of VIVACOM Fund’s Corporate Social Responsibility platform, and the establishment and development of VIVACOM Art Hall, a new space for culture and events.

She was the Managing Director of Ogilvy Public Relations from 2015 to 2019, providing corporate, product and brand PR for companies like IKEA, Absolut, Philips and Storytel.

At the same time, from 2017 to 2019, Adriyana was the Communications coordinator of Sofia Vision 2050 – a long-term strategy for development of Sofia Municipality. The making process of the Vision involved over 10,000 business representatives, politicians, administrators, non-governmental organizations and citizens.

Adriyana is the chairman of CID – City Ideas and Design association, which has been developing the independent city branding project #soSofia since 2015.

She has been in partnership with some of the biggest cultural events in the country and was part of TEDxBG team in 2014.

Simona Vasileva

Diana Tomova

Media specialist with 15 years of experience in project management and concept and content development.

Following her humanitarian education, she joined Programata Media Group, and in 2007 became Editor-in-chief of the weekly guide for culture and events. She led and coordinated editorial teams in four Bulgarian cities and was in charge of content and new projects development inside the group.

Between 2009 and 2013 she was Deputy editor of AMICA magazine, building expertise in lifestyle content, partnerships with luxury brands and concept development for special editions. Meanwhile she did some copywriting for Reforma advertising agency.

Working for online media, she has extensive experience with web content administration, and is familiar with structure and design processes in building web platforms.

In 2014 Diana was called back to Programata to do a makeover of the magazine. She introduced cross-media formats, uplifted the content with urban topics and commentary and engaged new audiences.

George Yanakiev

Multidisciplinary creative expert with 10+ years of experience in advertising and digital industry.

From 2010 to 2017, he was Head of Digital at NEXT-DC managing projects for international companies such as Heineken, Finlandia, Jack Daniel’s and Amstel.

In 2015 he won the Young Lions Film Competition, representing Bulgaria at the most prestigious advertising festival in the world, Cannes Lions.

He developed two digital platforms for music and lifestyle, Nite Versions and Under the Line, between 2010 and 2015. Later on he joined the team of #soSofia to enhance the video content of the brand and drive forward its digital evolution.

His own studio Currant is still delivering creative projects for brands like Tuborg, H&M, LG, Samsung, Philips, Volkswagen, Visa, and many more.

Yanakiev’s work has been featured in numerous media outlets including Huffington Post, The Guardian, GQ Italia, Adweek, Fast Company, Business Insider, CNET, The Verge, etc.

Ivo Dimitrov

Graphic designer with 10 years of experience in Art direction and Communication design.

He started his career at Saatchi & Saatchi, working on design projects for Serdika Center and Novartis. Then he joined the creative team of DDB Bulgaria and added Ford, Picadily, Telenor, and many more brands and companies to his clients list. He also developed a creative campaign for Night Plovdiv, one of the biggest cultural events in the country. 

His studio 2MBD has a rich portfolio of brand identity design for Bulgarian and international clients, such as Yalta Club, Brixton Rooftop, Horizon Festival, ROSEOVERDOSE, PizzaLab, and others.

He created the visual identity of Don’t Waste, Taste food festival which took place in Sofia in 2019.
Just like all Imp-act team members, Ivo is one of the creative forces behind the independent city branding platform #soSofia.

The Family

We work under one roof and in constant collaboration with several other companies and civic initiatives with which we share experience, skills and ideas: